Unparalleled expertise from over three decades in Tech and Marketing.
Empowering founders, leaders and teams on their path to sustainable growth and success
Get in touchEx-Amazon with various C-Level roles in Scale-ups like mydealz, Greator, Yello and IU.
Thriving in fast-paced, dynamic environments within start- and scale-ups.

I'm Thomas Verstege, your Leadership Coach and Marketing Expert dedicated to driving impactful growth and transformative leadership.
I work with founders, team leads, and teams to achieve clarity around their targets and develop strategies how to gain a competitive edge. My approach combines consulting, mentoring, and coaching, tailored to sharpen your skills, foster strategic thinking, and develop practical solutions to drive impactful growth.
Expect customized support that goes beyond traditional coaching, rooted in real-world business experience and aimed at fostering a culture of self-reflection and continuous improvement. Let’s navigate the complexities of the digital world together and achieve impactful transformation.
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35+
years in tech
Over three decades in leadership, including key roles at Amazon and dynamic start-ups. Expertise in driving growth and innovation.
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50+
team members
Managed and grew teams of over 50 professionals, becoming a manager of managers. Developed leadership capabilities and drove team success.
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23.4
HCP
My current golf handicap: It's not just about business; it's also about pushing yourself to improve every day.
WHAT DO I BELIEVE IN?
Empowering Leadership
Empowering leaders to navigate digital challenges confidently and strategically, fostering environments where innovation thrives.
Continuous Improvement
Emphasizing the power of continuous self-reflection and improvement, ensuring that teams and leaders are always evolving and adapting to new opportunities.
Real-World Solutions
WHAT IS MY APPROACH?
We can discuss theory endlessly, but I believe in implementing practical tools and strategies - what I call mechanisms - adapted from Amazon and numerous successful Scale-ups. These tools and solutions provide immediate results and will transform you and your organization as they are applied.
Together, we'll tailor these mechanisms to your unique context, ensuring you achieve real results quickly and build momentum for lasting transformation.
“Culture eats strategy for breakfast.”
Peter Drucker
How to connect with me
If you're interested in a full transformation, a targeted change, or a single intervention or consultation for your team or company, or you'd like to explore individual or team coaching, book a call with me below.
We'll discuss your situation and needs, and if I can help you immediately on the call, I will.
If you need more help and we think there's a fit, I'll propose next steps.
WHAT SERVICES DO I OFFER?
I help you transform your leadership, and through that, your business. Everything I do is customized for you, so I don't have a menu of offers. Best thing is to contact me (see above).
But here's a bit more detail on who and how I help.
TEAM & COMPANY
INDIVIDUAL
I help individuals with expert executive coaching, mixing practical advice and experience with training and coaching to help you succeed, whether you're looking for a promotion or new job, or taking on new responsibilities in an existing job.
INSIGHTS
I provide a fresh perspective on your marketing strategy, your MarTech setup, and your current talent pool.
Gain new insights to optimize your performance marketing and your business for success.
Real Stories, Real Success: What my Clients Have to Say

"I've always admired Thomas for his compassion and tools to successfully transform teams and individuals to high performers.
Thomas stepped in when I needed professional coaching for a team lead.
Despite the outcome, his dedication and support for one of my team leads was truly appreciated."

"Thomas was instrumental in driving our commercial success at pepper.com. His strategic vision and leadership as CCO led to significant revenue growth. I learned a lot from Thomas, and we continue to benefit from his insights many years later."

"Thomas's strategic vision and leadership as our CMO were instrumental in scaling Greator. His innovative marketing strategies and data-driven approach significantly enhanced our brand's growth and market presence."
My Biography
With over 35 years of experience, I've worked in leadership roles at some of the world’s most successful companies, including Amazon. I've consulted for major enterprises and helped fast-growing start-ups and scale-ups build robust management systems.
Throughout my career, I've worn many hats: IT Manager, Senior Marketing Manager, CCO/CMO, and Chapter Lead. I've led large teams, managed substantial budgets, and drove innovative marketing strategies. My responsibilities have included overseeing P&Ls measured in millions.
My passion lies in understanding the intricacies of business, leadership, and efficiency. But this journey isn't just about me -
it's about you.
The name "Crafting Leaders" reflects my belief that great leaders are made, not born. It embodies my approach of meticulously shaping and honing leadership skills through personalized coaching and consulting.
I draw energy from helping individuals like you achieve success. You inspire me every day. Your growth and accomplishments are the reasons behind my dedication.
Have a great day and craft well!
